I had been laid off again from my engineering
job. We first began selling online in 1998. I always
wanted to own my own business, ever since I had my first job at
the hardware store back in 1976 (200 years after our forefathers
had had enough!).
Well I won't bore you with all of the complaints
associated with working for others. Chances are if you are
reading this, you already have decided that working for others
is a waste of your talent. Let's just summarize by saying
that there are two types of people in this world...employees and
owners. With us, you will always be dealing with an
owner. We do not believe in employees.
So in 1998 I took another job. This time
with Lucent. We were liquidating all of our excess
networking equipment. Little did I know that we were
preparing to close the factory and I was actually preparing for
my own demise again. Things seemed desperate, but I did
not understand why at the time. As time went on, it seemed
the management became more desperate and started to liquidate
things on a certain online auction site. As usual, I
worked had a lot of talented people (fellow employees who were
low on the food chain, but really talented) and a lot of
management (employees who were overpaid, had no personal
motivation -other than to make demands of others and had
a notable lack of any demonstrable ability). Anyway
that a certain online auction site thing caught my attention.
As time went on, I began to sell stuff on a certain online auction site
as a side business. I quickly realized that a certain online auction site
was run by a bunch of employees and being dependent on a certain online auction site
was really no better than being dependent on an employer.
While at first, I thought I was running my own business, I
quickly realized that I was just a "slave to the king once
again". Well it started when a certain online auction site
kicked me off (for violating a policy that did not exist and
that I was not even violating). There was no way to talk
to them or reason with them. It was just like getting laid
off. They just throw you out one day for no particular
reason and there is no way to appeal your case... nobody gives a
shit! Just shut up and get the H. out of here!!!
Well, at this point I am really in a hole (2001)
.. 3 kids a wife... a mortgage and nobody working.... My 401K
went from $250K to $5K. I had just transferred my IRA into
a Roth IRA and paid tax on all the gains.. then the value went
to zero after I paid the tax! I never really occurred to
me that the advantage of the Roth IRA could against me.... I
couldn't write off any of the losses! Well I had worked
most of my life away. I saved 40% of what I earned and
went without for many years to do that. Now I was wiped
out, out of work and kicked off a certain online auction site,
I was 45 years old. Held engineering degrees from a #2
ranked University. MBA from #5 ranked University. 24 years
work experience for seven different fortune 50 companies and
none of the operations I worked at were still in business!
I really searched my soul. I thought I had
done everything right. I studied hard. I worked
hard. I got a great education. I excelled at math
and science. I never did drugs. I never drank.
I worked really hard even on weekends. I saved and
invested. I paid my taxes. I never abused credit
cards and paid my bills every month. I never borrowed any
money other than a home loan. I never broke the law.
I never cheated on my wife or got divorced. I never called
in sick for work, unless I was really-really sick. I
always got good grades in school and good performance reviews at
work. Basically everyone who knew me would say............
he is a smart guy...he is a nice guy... he works hard..
etc.... But I was broke. I was a loser. I had
nobody to help me and nowhere to turn to. Nobody wanted to
hire me. Nobody wanted to help me. Nobody even
wanted to talk to me except my own family. I never felt so
Now you might be saying to yourself: " You
must be some sort of a dummy" " Heck, who would
be so stupid to get themselves into such a mess".
Well - If you feel this way, you have been blessed!
Consider yourself lucky. But please be careful.
Trust me.........No matter how well off you think you are now,
it can happen to you.
For awhile, I thought I was the dumbest guy on
the planet. Then I started feeling sorry for myself.
Then I got angry. I was a victim. I was
cheated. I was deceived. Even the government was in
But wait a minute.................... None
of this was my fault! I was victimized by others....and I
let it happen. Therefore I had nobody to blame but myself.
It was up to me to turn this around. Not an employer...not
a certain online auction site... not the government....ME!
...........and I had the ruby slipper on my feet all the
time! I just never knew it!
A New Beginning:
I upped the anti and began selling more an more
stuff on a certain online auction site. I figures if I had
10 good products and made $50 per week profit, all I had to do
was get 100 good products and then I could make $500 per week
profit....Not bad! But I was wrong.... When I went
to 100 good products, I was making $5,000 profit per week.
How is this?..you may ask. I wondered the same thing until
I understood the all important formula:
Online sales grows faster if you:
Have more products
Have more venues
Have more traffic
Plus, online sales are growing naturally
But, all along, I knew that a certain online auction site
was a bad deal. It reminded me of being back at work
again. Stupid rules. Stupid people in charge.
With a certain online auction site, I kept paying more and more
and getting less and less in return. It was like I was a
slave to a certain online auction site... and then after paying
them all that money....a certain online auction site just kicked
me out for no reason! I would sign back up and spend hours
re-listing all my products... Then a weeks later...bang in the
middle of the night my online auction site listings were all
gone. They did it to me over and over again.
So I focused all of my energy into my own
With a website, you don't need to pay any fees
and nobody can kick you off, right? Wrong again.
As I started to network, I was finding that more
and more users of a certain online auction site and payment
service were having their accounts closed for no reason.
They just woke up one morning and their businesses were closed
over-night. More an more this was happening and I decided that
there had to be a better way.
Now I had great products. I had great
customers. I had a great business, but no way to collect
money online without a constant threat of being sabotaged but
the corporate giants who controlled all of the e-commerce and
What I found was just more and more red tape and
crappy glitzy solutions that did not meet my needs..
Crappy shopping cart software that did not
Overpriced shopping cart software
Software that did not allow me to conduct
Products that limited the size of my
websites and products that I could offer.
Pay as you go services that locked me into
an over priced hosting service.
Software that had no payment gateways and
impossible code that took weeks to decipher and lousy
PHP solutions!!!!!!!!!!!!! Unless you are
Walmart.com Watch out for these!! The search engines
will never find you!
Great.... the shopping cart works. but how
do I get paid?
Solutions that did not allow me to propagate
to a new site without more fees.
Paying others for doing nothing, while I was
the one doing all the work!
What I found was that there was no good
solution. Every solution out there had one or more major
Locked me into a single hosting service that
was overpriced or under powered
Overpriced Overpriced Overpriced Overpriced !
No flexibility to grow
Search engine dead-end solutions.... I can
write a book on this subject alone, but trust me, our
solution is more search engine friendly than any other
solution out there. This is a simple equation that is
not understood by the "experts". We can
show you, but you have to start out in the right direction.
proof? Google this: "194 leds"
this "lvd bulbs"
go on and on with examples.....and I can show you how you can be
on top of the search engines. I never paid one cent for
Locked into only one payment solution.
If the provider shuts you down you are out of business!
Cannot ever get Google checkout to work!
Cannot get any payment gateway to work!
Can only use on one domain.
Limited products or they charge more for
adding more products.
Crappy admin page that does no allow you to
manage your business.
No international capability.
Have to build the entire website to a fixed
model so you cannot control Content. Content
is one of the four horsemen to search engine rankings!
etc.... I could go on and on. but I will
summarize in that there is no other solution out there like
ours. If you have been in this business for 10 years
like I have, you will know what I mean. If you are new
to this, don't learn the hard way!
So after all I have been thru, I decided to once
again rely on myself. I partnered with a programmer and we
developed Quick-n-EZ Shopping CartŪ
In developing this solution, we
incorporated all of the key features that I found were lacking
in every other solution out there. We left out the glitter
(for now) and focused on the engine...Quick-n-EZ Shopping CartŪ
is a workhorse that is devised to make
you money, not me. Note: We will be adding more
glitter features later and offer free upgrades as we go, but I
wanted to offer this solution sooner rather than later. We
focused on the most important aspects:
Getting your business going
Getting your business going
Collecting payments quickly
Managing your daily business
Growing your business quickly
sacrificing raw power
Ability to change hosting
providers, change payment gateways and change domains in
minutes rather than months. Don't be held hostage!
Add new products quickly and
easily with simple copy paste and edit commands.
want to offer this solution to others so they too can share in
my success story.
Quick-n-EZ Shopping CartŪ